This article was first published in The Fast Mode.
If 2021 was about digital transformation hitting adolescence but not quite maturity and 5G starting to tilt revenues upwards, then 2022 is going to see increased focus on the digitalisation of the customer experience through the start of hyper-personalisation activities.
This article was first published in Connect World Latin America.
Across a variety of industries, many companies have started to build and implement their digital transformation strategies and launch new digital services in a bid to stand out and stay competitive in their respective markets. The strong consumer preference for more digital services with the likes of 24/7 self-service and other...
One of the talking points about no-code is that people working in business functions in companies can develop, test and implement changes to software with, as the name suggests, no coding required. This could be building a new offer in a product catalog or developing a new retention campaign for high value customers showing a high propensity to churn or any other business focused process.
Digital-sub brands are a telco success story. By removing the legacy roadblock to digital transformation and starting with a fresh greenfield site many sub-brands are seeing excellent results in a very short timeframe. Sub-brands are out-performing their parent telcos’ across a range of strategic KPIs. In March 2021 McKinsey published an article called “A battle plan for telcos’ digital-attacker...
This article was first published in Mobile Magazine
Business Support Systems (BSS) are at the heart of a telecom operator’s successful business operations. But in the past two decades, operators have drifted away from a focus on their business because they have taken an IT-centric approach to source, run, and evolve their mission-critical business platforms.
What should be simple became...
This article was first published on Telesemana.com
Telecom companies are often regarded as providing little differentiation by way of service delivery, pricing, and quality. However, providing an excellent customer experience is arguably more important now than ever before in the face of unparalleled levels of competition.
This article was first published on Telecoms.com
The recent news that AT&T is moving its 5G core to Microsoft Azure is the latest advance that we’re seeing in the industry moving towards the cloud. OSS and BSS have been running on private, hybrid, and public clouds for some time and now this is spreading to networks.
The marketing team in an operator wants to launch a new offer. They also want to grow the subscriber base and have developed a new referral scheme to attract new subscribers. The customer care team is under pressure to increase net promoter score and has developed a process to deliver a better online experience. They go to IT and request that these new use cases are implemented.
I recently had the pleasure of presenting on a webinar with Nokia and AWS on no-code and cloud-based monetization of the 5G economy. Listening to the speakers from AWS and Nokia, as well as discussions I’ve had in recent months with operators, it really hits home how different stand-alone (SA) 5G will be from all the other Gs.