Martin Morgan & Elana Crowne

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How 5G SA Can Change the Digital Value Chain in the CSPs’ Favour

This article was first published in RCR Wireless.

5G+ and 5G Ultra are two of the names that Communication Service Providers (CSPs) have given their new 5G SA (Standalone) services. Having a cool, new name that differentiates 5G SA from existing 5G NSA (non Standalone) services makes perfect sense as for the majority of customers, 5G NSA is really just faster 4G.

The Move from Commodity-Based to Value-Based Pricing

This article was first published in Mobile Magazine.

Value-based pricing is when a product or service is priced based on the perceived value it delivers to customers. It has many benefits for the service provider including how to improve the business and the product to better meet current and future customer needs.