How 5G SA Opens the Door to Real-Time, Contextual and Personalized Marketing
This article was first published in RCR Wireless.
The marketing mantra of right offer, right customer, right time has been around for years, and in the telecoms industry offers have been relatively straightforward. Every communications service provider (CSP) has a system that sends alerts to customers (e.g. for topping up pre-paid accounts) and many have campaign management systems that send...